Sogo Trade

SogoTrade was first established in 1986 as an online broker with the primary goal of providing discounted commissions for its customers and offering competitive industry trading tools. SogoTrade is based in St. Louis, Missouri. It is one of the few brokerages that offers comprehensive support to Chinese-speaking customers. All of its trading platforms can be switched to display Chinese language prompts and help by clicking a button.

SogoTrade operates under FINRA and SEC regulation. SogoTrade is also a member of Securities Investor Protection Corporation (SIPC), which provides protection for its customers up to $500,000 (including $250,000 for claims for cash). SogoTrade’s clearing firm Apex has also purchased an additional insurance policy with coverage limits that provide protection for securities and cash up to an aggregate of $150 million, subject to maximum limits of $37.5 million for any one customer’s securities and $900,000 for any one customer’s cash.

Markets Offered

SogoTrade offers its clients an array of tradable assets including stocks, EFTs, mutual funds, and options. Commissions will vary on assets depending on trade size. Below is a list of instruments available for trading at SogoTrade:

 

Asset class Number of instruments Commissions/Spreads from (150+ trades/qtr.) Margin rate from
Stocks US markets $2.88 Commission 11%
ETFs US markets $2.88 Commission 11%
Mutual Funds US markets $25 Commission 11%
Options US markets $2.88 Commission + .50/contract 11%

Account Types

SogoTrade offers different types of online brokerage accounts to fit different types of clients and their different investment objectives. Standard investing, IRA Retirement, and custodial accounts are available for individual traders. International accounts are available for clients outside the US. And business accounts are available for business entities. Below is a list of the types of available accounts:

 

Investment Accounts
Individual Yes
Joint Yes
Custodian – UTMA/UGMA Account Yes
Education Savings (Coverdell ESA) Yes
Retirement Accounts
IRA (Traditional & Roth) Yes
Rollover IRA Yes
SEP IRA Yes
Business Accounts
Corporate & LLC Yes
Partnership & LLP Yes
Sole Proprietorship Yes
Trust Yes

Below is a list of details and features for Individual Trader Accounts.

Account Type Standard
Scalping No
Hedging No
Demo account Yes
Micro account No
Standard account Yes
Zero spread account No
VIP account No
Managed account Yes
Islamic account No
Min trade $100
Max trade None
Min deposit $500
Automated Trading No
Account Setup Free
Trading Platforms SogoTrader, SogoElite

SogoTrade charges its customers a $50 annual fee if total account equity drops below $100 and there is no activity for 12 months. This fee is waived if at least 1 trade is executed in previous 12-month period. There is no minimum amount required to open an online trading account. Clients are required to have cleared funds in their account prior to placing a trade. SogoTrade charge its IRA customers an annual fee of $35.00. Miscellaneous option fees include $15 for Options exercise/assignment, and $75 (base rate) plus $.50 per contract for Options Expiration Management. A margin sellout or short force buy results in a $25 fee.

Funding a SogoTrade account can be accomplished via bank transfer, AHC, or check. Bank transfer transactions take up to 2 to 4 business days. There is no minimum deposit for a bank transfer. There is a $25 charge for normal withdrawals and a $50 charge for withdrawals that require international wire transfers.

Opening an account with SogoTrade is usually completed within 2-business days. Documents required are a valid ID (i.e. passport, driver’s license, or national ID), and proof of address (i.e. bank statement, utility bill, or tax invoice dated within the last three months and issued to your name and address).

Trading Platforms

SogoTrade provides its clients with three trading platform options, and a mobile application. The SogoOnline trading platform is a very easy-to-use online application that provides all the tools a trader needs to make trades in one page. Its designed to give traders a convenient and easy to use application for making trades.

SogoOnline Trading Platform Screen Shot

The SogoTrader trading platform provides a fully customizable platform with advanced technologies including streaming quotes, and tools and controls traders need to do more in-depth analysis of the market.

SogoTrader Trading Platform Screen Shot

The SogoElite trading platform is for the more sophisticated advanced active trader that demands very in-depth analysis and advanced charting and technical analysis. Traders can manage their account and trade from one screen. Quickly place and manage orders, view positions and balances and track the market. Provides real-time streaming account and market data. Dozens of powerful technical studies for traders to analyze and predict stock movement.

SogoElite Trading Platform Screen Shot

Below is a table summarizing the features of the three trading platforms:

 

Platform Feature SogoTrade SogoTrader SogoElite
Stop loss Orders Yes Yes Yes
Limit orders Yes Yes Yes
One-click trading Yes Yes Yes
Trailing stops Yes Yes Yes
Expert advisors (EAs) No No No
Virtual private server No No No
Direct market access No No Yes
STP broker No No No
ECN broker No No No
Market maker Yes Yes Yes
Price alerts Yes Yes Yes
Signal trading No No No
Watchlists Yes Yes Yes
Charting tools Yes Yes Yes
iOS  App Yes Yes Yes
Android App Yes Yes Yes
Windows  App Yes Yes Yes

SogoTrade provides its clients with a mobile application for traders that trade on the go. For options traders, SogoTrade provides an options analysis application. Also available is a powerful Application Programming Interface (API) for traders that prefer to use third party trading platforms.

Customer Service

SogoTrade offers several customer service options, including phone support or live chat with a registered customer service representative Monday through Friday, 7 a.m. to 8 p.m. ET, or via email. Customer support is also available in English, and in Chinese. Email, fax, or mail are also options for client contact in Chinese.

Education

The education section of SogoTrade’s website provides its clients with instruction covering investment products, use of the platform, and basic investing strategies. Also provided detailed information on margin loans, retirement accounts, and tax planning. For beginner traders, there is a detailed investment glossary, including a breakdown of key concepts and phraseology.